For media buyers, affiliates & growth leads
Recover the conversions iOS 14 stole.
Server-side tracking, Meta CAPI, GA4 server events, and postback automation — built and shipped in 2 weeks. Get attribution your CMO trusts again.
- +38% reported ROAS recovered in recent client engagements
- Privacy-first: GDPR, CCPA & Consent Mode v2
- Works with GTM Server, Clickflare, Voluum, RedTrack & custom Node
The problem
Your ad accounts are lying to you.
Since iOS 14.5, browser pixels lose 25–60% of conversions. If you're optimizing on bad data, you're scaling waste.
Reported ROAS keeps shrinking
Real ROAS hasn't changed — but Meta and Google can't see half your conversions, so they can't optimize for them.
Postback chaos
Every affiliate network, tracker, and ad platform wants its own format. You become the integration tax.
Cookie deprecation looming
Chrome's third-party cookie sunset is months away. Browser pixels won't survive it.
Reporting discrepancies
GA4 says one thing, Meta another, Stripe a third. Nobody on the team trusts the dashboard.
What we build
Tracking that survives every browser update.
We build server-side conversion infrastructure end-to-end — from event collection to deduplication to ad-platform forwarding.
Server-side container
GTM Server (cloud or self-hosted) or custom Node. Events fire from your server, not the user's browser.
Meta CAPI integration
Properly hashed user data, deduplication via event_id, full audit trail per click.
GA4 Measurement Protocol
Server-side GA4 events for proper attribution chains and audience matching.
Postback automation
S2S postbacks to your affiliate networks, trackers, and CRM — no manual mapping per partner.
First-party identity
User IDs, hashed emails, custom parameters — sent server-side so they don't leak in the browser.
Privacy by design
Consent Mode v2 ready, GDPR & CCPA aware, no PII leaks. Ready for cookie deprecation.
How it works
From audit to live tracking in 2 weeks.
Tracking audit (week 1)
We review your current setup — pixels, GTM, server, ad accounts. You get a written report on what's leaking and where, even if we never work together.
Build & validate (week 1–2)
We design the server-side flow, write the integration code, set up CAPI / GA4 / postbacks, and validate every event in staging.
Launch & verify (week 2)
We go live behind a feature flag, monitor event match rates for 72 hours, and only fully cut over once attribution beats the old setup.
Proof
Real numbers from real engagements.
"Our conversion tracking was a mess after iOS 14. AppsRover rebuilt the entire pipeline server-side and our reported ROAS jumped 38% overnight. Worth every dollar."
Money-back on first sprint
If the first sprint's deliverables aren't useful, you don't pay for them. We take the risk so you don't have to.
Shipped on schedule
Miss a deadline we committed to? You get a 15% credit on that milestone. We plan realistically and hit our dates.
Fixed price, no surprises
Scope is signed before we start. Out-of-scope work is quoted separately — never billed silently.
Your code, your IP
Full source ownership, NDA-friendly, repo handed over from day one. No vendor lock-in.
Book a free consultation
Tell us about your current setup.
30-min audit, no pitch. Walk away with a written report on what's leaking and how to fix it — whether you hire us or not.
FAQ
Questions, answered straight.
Ready to trust your numbers again?
Free 30-min audit. No pitch. Walk away with a written report on what's leaking and how to fix it.
Book the free auditReplies within 2 hours (7am – 5pm EST). NDA-friendly.